- Waterside living in the heart of east London, close to Canary Wharf and The City.
- Zone 2 living, ideal for corporate tenants working in the capitals two financial districts.
- Excellent location for London universities and thousands of students. By 2022 UCL East, BBC Music and UAL London College of Fashion will all open their new campuses nearby.
- Residents' benefit from 24-hour concierge, private screening room and waterside cafe